Время публикации:декабря 17, 2019
Brand is Nuclear Weapons for Enterprise Competition. We deeply feel that in order to enable enterprise to be in an efficient, healthy, long-term developing road, we should adhere to brand development strategy. In 2009, our group strived for well-known trademarks, sticked to brand operation, highlighted “Three Priority”, made efforts to build International Brand, and gained a good environment for enterprise development. Following that “Pengfei” Cement Rotary Kiln became Chinese Famous Brand Product in 2007, “Pengfei” brand is affirmed to be Top China Brand by Trademark Office of State Administration for Commerce and Industry, which is another important achievement during our brand strategy implementation and a sufficiently confirmation on the product quality, brand promotion, after-sales services of “Pengfei”.
First, our group should highlight Enterprise Promotion and set up a nicer corporate image. So we created and upheld good company website, promoted products by releasing advertisement on Chinese Building Новостиpaper, Jiangsu Science and Technology Новостиpaper, Nantong Broadcasting Television Новостиpaper, Hai’an Daily, Цементное машиностроение, газету New Century Cement и веб-сайт Chinese Cement в 28 раз. В то же время мы наняли профессиональную рекламную компанию для планирования имиджа бренда, сделали прекрасные образцы книг, компакт-дисков и приняли участие в 2009 году в Китайской международной конференции по цементу и Китайском саммите по технологиям помола цемента, что позволило нашей группе достичь уровня, который имеет имидж на экране, репутацию в газетах и на радиостанциях, представить важные достижения, значительный опыт и крупные события для сообщества. и увеличили социальную узнаваемость и влияние бренда Pengfei.
Second, our group should specially train and improve employees’ brand consciousness, as the most important of enterprise’s brand building is to train a group who can create and uphold the brand image. Our group keep improving the employees’ professional competence, at the same time strengthen the quality sense for employees, and establish the ideas of “Next procedure is user, user is God”, “Today’s quality is tomorrow’s market” & “Продукция reflects the character”, train and improve employees’ brand awareness to create top brand by competitive products.
Third, our group is emphasis on news report of measures for economic crisis. While sucking in International Economic Crisis, our group added investment on technical development & creation, so we not only didn’t subject to worldwide economic crisis, but also maintained a rapid growing tendency. Through news report on effectiveness of measures, experience and typical image for economic crisis, we fostered the confidence of all workers respond to crisis.